Innovate UK
Business Growth Consortium
Client
Newable is a leading provider of business support and consultancy services, working closely with government initiatives and private enterprises to foster business growth and innovation. Their collaboration with Innovate UK is focused on promoting and supporting SMEs through various programmes and events.
Challenge
In 2020, Newable was tasked with delivering the Innovate UK Business Growth Consortium, a major conference that needed to transition from a traditional face-to-face event to a fully virtual format due to the COVID-19 pandemic. The challenge included:
- Virtual Transition: Adapting a typically in-person event into an engaging and interactive virtual conference, which required a seamless transition to a digital platform while maintaining high levels of participant engagement.
- Platform Selection and Implementation: Identifying and implementing a suitable virtual platform that could support the complex requirements of the event, including multiple breakout sessions and interactive features.
- Engagement and Interactivity: Ensuring that the virtual event provided a rich experience for participants, with interactive sessions, networking opportunities, and engaging activities to replace the traditional face-to-face elements.
Solution & Delivery
Production Live provided a comprehensive solution to address these challenges:
- Platform Solution: We recommended and implemented the Hopin platform for the event. This involved onboarding Newable onto Hopin earlier in the year, conducting pilot events on various virtual platforms to determine the best fit.
- Event Structure: The conference featured a main plenary and breakout rooms with multiple concurrent content options. Participants had the flexibility to attend two sets of breakout sessions out of a total of eight available, allowing for tailored content engagement.
- Interactive Features: To enhance the virtual experience, we introduced interactive activities such as Zumba sessions and a “photobooth” app during lunch breaks. These features helped to bring the audience together and foster engagement.
- Additional Content: The afternoon sessions included further breakouts, a panel discussion, and a “Success Stories” segment showcasing case studies from external partners. This diverse content ensured a dynamic and informative event experience.
Outcome
Outcome
The virtual transition was highly successful, with positive feedback from both the internal team and external partners. Key outcomes included:
- Successful Delivery: The event was executed flawlessly, with all sessions running on time and the virtual platform effectively supporting the various elements of the conference.
- Positive Feedback: Attendees and organisers praised the event as a triumph, noting that it exceeded expectations despite the challenges of transitioning from a face-to-face format.
- Client Satisfaction: Maxine Adam, Head of Business Growth at Innovate UK, commended the proactive approach and flexibility of Production Live, acknowledging the success of the virtual event as a standalone achievement.
Overall, the virtual Business Growth Consortium demonstrated the capability of Production Live to deliver high-quality, interactive virtual events under challenging circumstances.
Whether you’re planning a concert in Madrid, an exhibition in Singapore, or a corporate party in London, Production Live is your trusted global events company based right here in the UK. Contact us today to bring your event vision to life. We also now offer our services Globally!
