FIFA 20
Global Launch
Client
EA is a leading global interactive entertainment software company, renowned for its development and publishing of video games. With a portfolio that includes blockbuster franchises like FIFA, Battlefield, and The Sims, EA is a major player in the gaming industry, known for its innovative gaming experiences and large-scale global events.
Challenge
The FIFA 20 Global Launch presented several challenges:
- High-Profile Event: The event was a major launch for EA’s popular FIFA 20 game, featuring a high-profile real-life Volta tournament and a live performance by Major Lazer. The stakes were high, requiring meticulous planning and execution to meet the expectations of a diverse audience.
- Complex AV Requirements: The event involved multiple AV elements, including a large video wall, stage lighting, video projection, and on-stage graphics. Coordinating these elements effectively was crucial to delivering a seamless experience.
- Diverse Attendees: The audience included celebrities, influencers, and footballers, adding pressure to ensure that all technical aspects were flawless and that the event maintained a high level of excitement and engagement.
Outcome
Production Live successfully supported the AV and video production for the FIFA 20 Global Launch, achieving the following:
- Seamless AV Integration: We provided comprehensive AV support, including the supply and control of a large video wall, stage lighting, and video projection systems. Our collaboration with video partners ensured that all technical elements were delivered to the highest standard.
- High-Impact Visuals: The event featured vibrant and engaging visuals, enhanced by our advanced video graphics and projection techniques. This contributed to the dynamic atmosphere and showcased the game and live performances effectively.
- Engaging Atmosphere: A variety of activities and entertainment elements, including the live Volta tournament and Major Lazer’s performance, created a buzz of excitement throughout the event. The integration of these elements with our AV setup ensured a captivating experience for all attendees.
Whether you’re planning a concert in Madrid, an exhibition in Singapore, or a corporate party in London, Production Live is your trusted global events company based right here in the UK. Contact us today to bring your event vision to life. We also now offer our services Globally!
